Saturday, 14 September 2013

Dresses to Die For: The Paper Dress!

Back in the 1966, Scott Paper Company, the worlds leading manufacturer of toilet paper, YES I said it, toilet paper, created a low-cost paper dress as part of a marketing campaign to promote innovation in paper technology. To everyones surprise the dresses were a massive hit in the world of Haute couture! Women loved the fact that these dresses were cheap, stylish and disposable, wear it once and throw it in the bin! A brief trend spread rapidly from the US all the way to London, tens and thousands of paper dresses were sold and some designers even evolved paper garments that could be washed and kept.



If I was alive back in the sixties I probably would have sported a trendy paper number and walked around all day praying to Jebus that it wouldn't rain!

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