Wednesday, 22 January 2014

Dresses to Die for: The Origin of Lengths

I'm a massive fan of playing around with Lengths, Maxi dresses being my favorite due to their modesty and comfort, midi following close behind and mini coming last as I have twiggy legs and sometimes look malnourished when I show them off too much!
Nobody ever really stops and thinks about the history of their garments, so here's the low down on Lengths:

Mini dress
It's 1964 in London and the place is a wreck, The city is scarred by bombsites and the is done and dusted, no better time for the youth to explode into a brand new look!
Designer Mary Quant knew just what she was doing when she took a few inches from that hemline and came out with the super funky mini-dress which was embraced by every fashion forward lady around, in search of something feminine, playful and new. The mini was unstoppable, it's simplicity made it perfect for mass production and simple to create at home giving teens and ladies a new lease of independence.

Midi Dress
Jean Muir was a designer who represented perfectly the sophistication and elegance of English style. The vaguely edwardian silhouette and surface decoration of her 1968 creation demonstrated the perfect contemporary vogue for second hand fashion, (Or Vintage as we call it now!)
Theatricality and playfulness made Muirs dress the centre of attention in the film 'Smashing Time' in which Rita Tushinghams charachter could only afford to buy old, withered nightdresses. The films popularity caused the midi dress to explode into the fashion scene!

Maxi Dress
That same year, (1968), Oscar De La Renta (You Genius, genius man!) designed a stunning full length cotton and lace dress for the Elizabeth Arden Salon. The look was embraced widely throughout the seventies by designers such as YSL and Dior after being mentioned in the New York Times. A fashion Phenomenon at it's best!

Excuse the blurry photo, it's all I could find.


Popular Posts